Gotham tees it up for Kickstarter.
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"LaunchRock was a turbo booster for Gotham, giving us a base of users for our "bicycle defense" startup. Before launching our Kickstarter, we setup a landing page, experimented with different incentives, then shared it with our world. Within a few weeks, we had hundreds of people signing up at bikegotham.com to learn about the mysterious "World's First Anti-Theft Bike Light." Prominent bloggers tweeted about it, and it helped propel us beyond our funding goal. To launch a successful Kickstarter project, you need a core audience to start the snowball rolling. LaunchRock gave us our core audience."